STRATEGIST, FUTURIST, DESIGN LEADER, CONSULTANT

WE ALL HAVE A STORY

me, my story, my work

Jennifer Abernathy-Felix is a curious business strategist, constantly pushing to drive better user experiences. Through the application of deep research, she strives to bring joy in unexpected ways. Her curiosity has allowed her to straddle the line between designer, strategist, and visionary, while leading diverse cross-functional teams across a variety of industries.

With a Bachelor of Science in Industrial Design from Georgia Tech, a Master of Business Administration from Emory University, and a Master of Arts in Interior Design from Savannah College of Art and Design, she has had the opportunity to create durable consumer products, healthcare service and digital designs, and commercial building experiences. She has worked for a range of companies, including Newell Brands, Blue Cross Blue Shield, and Chick-fil-A, as well as consulted for a variety of Fortune 500 companies. As a lifelong learner, she is honored to have also served as a Designer in Residence for SMU MADI.

Everyone’s journey is unique - mine started by moving around the world, surrounded by fellow global citizens. Little did I know then that my exposure to so many cultures with my sketchbook in my hand that it was the beginning of my career as a creative leader and serial intrapreneur.

BELOW IS A VIDEO ILLUSTRATING HOW I WORK AND LEAD TEAMS THROUGH DIFFICULT DESIGN CHALLENGES.